To celebrate the Momentum 20 year anniversary, we collaborated with OBEY on a pullover hood and tee. Taking things back to the roots of Shepard Fairey’s career, we pay tribute to his original sticker campaign “André the Giant has a Posse”. We also tweaked the Obey Giant logo, putting a classic feel on an Obey icon. Pulling inspiration from icons of my youth, in British Racing Green - Submariners, Defender 90’s and the Mercedes 500 E.
We’ve photographed some friends across Canada, to celebratethe importance of creators and community. Legendary people in their fields. To everyone, past and present, who've helped shape Momentum along the way - Thanks for a great 20 years.